Bloomberg Businessweek (March 2-8, 2015) ran a major story on how Kellogg's, after 109 years of being in business, has lost the breakfast meal. This was of particular interest to me because I have been eating Kellogg's Raisin Bran practically every morning since the decade of the 60s. (By now I ought to be on pension from Kellogg.) For most of that time it was one cup of RB and a half-cup of Kellogg's All-Bran. The latter recommended by my mother "for regularity."
Efforts are being made ( it's called "a long-term rescue plan") to regain market share, One effort adds cranberries to the Raisin Bran. It isn't working.
I looked at four stores before I found any on a shelf, and then I used a 70 cents off coupon to buy a box. I needed a magnifying glass to find the cranberries. There were only a few (apparently only raisins come in "Two Scoops.") The bran flakes were lighter in color than in the Raisin Bran without. There was no taste of the cranberries or cranberry flavor.
