I was not consulted. I did not get a memo, a phone call, a comment on my Facebook page or a Tweet. The news came to me this morning as a total surprise while I was on my first cup of coffee and my second slice of cinnamon raisin toast ladled with peanut butter.
A three-paragraph article inside the business section of the local newspaper reported McDonald’s “says it is using fresh beef in another 🍔, the latest test by the chain to swap out frozen beef as it seeks to improve the image of its food.”
The new burger, being tested in seven stores in Tulsa, OK, is named…drum roll, please, the Archburger.
McDonald’s did not ask if they could attach my nickname to fresh meat intended to be sold all over the world. Nevertheless, I hope the Archburger catches on, it would be embarrassing to have one’s name and reputation attached to a fast food flop.
✍︎
Moving on to the Letters to the Editor of The Post & Courier (Jan. 3, 2018) was my:
Letter to the Editor
The Post & Courier
Dear Sir:
Over the weekend I drove I-526 from Mt. Pleasant to West Ashley. As I approached North Charleston a blue bar appeared on the horizon and I had one of those ‘what’s this’ moments.
As I got closer I realized it was the Don Holt bridge painted a magnificent, light blue from one end to the other. I have never seen a prettier bridge.
Kudos to the SC Highway Department and the contractors who, thinking outside the box, rejected the traditional silver and grey paint used on bridges and chose instead this bright, warm and friendly blue. Magnificent!