Some thoughts on advertising
I was not consulted when individual advertisers worked up their copy for inclusion in The New York Times Style Magazine (July 17, 2016), and certainly was not consulted when the issue went to press. This is high fashion in spades: clothing, jewelry, makeup, household furnishings, etc. Top of the line, first rate stuff, bar none.
My status as a paid reader, however, gives me the right to comment, to criticize or praise, as I see fit.
Three pages were devoted to trench coats. The opening copy read: “In the Trenches, The classic silhouette is back, as big and boxy as ever.” The pages were each filled with a model wearing Burberry and Paul Stuart trench coats.
What would expect in an ad for a trench coat? This is a manly garment invented a hundred years ago for wear by military officers and men of action. Think Bogart.
The advertisers obviously did not. The model in the three-page spread is a thin teen-ager of small build, who probably still shaves only once a week, and who is absolutely swamped by the coats he is modeling. He has the pouting look on his face that models, female and male, adopt for some strange reason. Like a show of emotion would shatter their psyche.
I’ve worn trench coats over the years. They give you feeling of strength and savor faire. These three pages of ads would not sell me a trench coat.
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